Posts Tagged ‘app editions’

Media Pioneer: how Factory Media grew app revenues 26%

Sunday, February 13th, 2011

Many publishers are considering putting their magazine content into apps , to tap into the worldwide audience on Apple devices and increasingly android too.  But how to work out what to charge for and how to grow revenues?  Action Sports publisher Factory Media seems to have hit on a winning formula.  They are the latest Media Pioneer, for their impressive 26% growth in app revenues.  Here’s my take on the key reasons for their success: (more…)

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Posted in advertising, business strategy, consumer, content, marketing

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