Archive for the ‘advertising’ Category

« Older Entries

Seven surprising ideas from Digital Media Strategies 2017

Wednesday, March 1st, 2017
Share

Digital Media Strategies 2017

Now you may think you have a good handle on how media is changing, but there were some surprising ideas emerging from the Digital Media Strategies conference last week that might just challenge your views…

(more…)

Tags: , , , ,
Posted in advertising, b2b, business strategy, commerce, consumer, content

No Comments »

Seven Smart Digital Publishing Ideas

Tuesday, January 31st, 2017
Share

Seven Smart Digital Publishing Ideas

Seven Smart Digital Publishing ideas

What are some of the latest trends in digital publishing and how are other media owners experimenting in developing new revenues?

This is the script of a webinar I presented for InPublishing.  You can listen to the full recording here. (more…)

Tags: , , , , , ,
Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content, marketing, Webinars

No Comments »

Webinar recording of Seven Smart Digital Publishing Ideas

Monday, January 30th, 2017
Share

Seven Smart Digital Publishing Ideas

Recording of webinar presentation for InPublishing on Seven Smart Digital Publishing Ideas.

Digital is revolutionising publishing, and media owners need to experiment with new approaches.  This webinar looks at the main trends and discusses seven new ways to think about your media business.  Plus it shares some inspiring case studies.

If you’d like an informal discussion – over the phone or over a coffee – about how to apply these ideas to your media business, then please get in touch.

About the author

Carolyn Morgan has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on the topic of digital publishing strategy for media sector publishers and events.

 

 

 

Tags: , , , , , ,
Posted in advertising, agile publisher, b2b, business strategy, consumer, content, events, In Publishing, marketing, Webinars

No Comments »

Q and A on building value in media businesses

Thursday, January 26th, 2017
Share

Q and A building value in media businesses

What is involved in building long term value into your media business?  I presented a webinar for InPublishing on this topic recently, and there were a wide variety of questions from the attendees.

Below are the questions about building long term value and my answers.  You can listen to a recording of the entire webinar here.

My presentation for the webinar is published in this article.

(more…)

Tags:
Posted in advertising, b2b, business strategy, content, marketing, Webinars

No Comments »

Your seven digital publishing priorities for 2017

Tuesday, January 3rd, 2017
Share

quartz mobile app

So here we are in 2017, in a world where the only certainty is continued technology change, and digital media continue to chomp away at print. How do businesses formerly known as publishers keep their audience engaged and secure their revenues?

Which trends do you need to take notice of and include in your plans for this year?

Well this is my suggested list of priorities… (more…)

Tags: , , , , ,
Posted in advertising, b2b, business strategy, consumer, content, events, implementation

1 Comment »

What next for digital magazines?

Friday, December 2nd, 2016
Share

quantas

Six years ago the iPad launched and was hailed as the answer to falling print magazine circulation, enabling a digital edition to be available anywhere in the world. Publishers rushed to set up magazine apps, principally PDF replicas, although some invested in bespoke interactive editions. But many have struggled since to grow digital sales, be discovered on the app store and to develop advertising revenue.

Some former print publishers have been successful, with The Economist and The Week both enjoying strong digital subscription sales. And brand publishers are finding that digital editions provide them with international reach and greater customer loyalty. But digital only magazine launches are finding profits elusive, and many established print magazines are seeing sliding digital circulations.

Among the finalists in the 2016 Digital Magazine Awards are plenty of innovative publishers finding a large audience, but many digital magazines are still struggling. What has changed since the optimism of 2010 and how can we learn from the winners? There were plenty of alternative viewpoints shared at the Future of Magazine Media conference, from The Economist, John Brown, National Theatre and others.

(more…)

Tags: ,
Posted in advertising, commerce, consumer, content, marketing

No Comments »

Next generation publishing: the CMS of the future

Monday, September 12th, 2016
Share

car-design-news

Now that media brands have to encompass multiple content types and be available on all digital devices, they need far more sophisticated systems for managing content and consumers.

Larger publishers can invest in their own in-house platforms, but keeping pace is more challenging for independent publishers with limited resources.

As part of a research project for Abacus e-media I interviewed a range of smaller and mid-sized publishers about their current pain points and future requirements for a content management system: this is how they currently see the world and their aspirations for managing digital content. This might give you some ideas on what to look for when choosing or developing your own content management system.

(more…)

Tags: , , , , , , ,
Posted in advertising, agile publisher, b2b, consumer, content, implementation, people and culture

No Comments »

How independent publishers can compete better on digital

Wednesday, June 15th, 2016
Share

Digital media is rapidly changing consumer behaviour – so how can independent publishers keep up with the “big boys” when resources are limited?

As part of a research project with Abacus e-Media I have spoken in depth with several specialist publishers on how their digital needs are changing, their current frustrations with their publishing systems, and their future wish list.

Here is a preview of some of the key findings.

(more…)

Tags: , ,
Posted in advertising, agile publisher, b2b, consumer, content, implementation

No Comments »

10 smart digital media strategies

Friday, March 11th, 2016
Share

aj-plus

With dramatic shifts in how digital media is consumed, how can publishers evolve their digital strategy to keep up, or even to stay in business? I spent two days at Digital Media Strategies listening to a wide range of old and new media businesses sharing their experiences, from Washington Post to Al Jazeera, and from Schibsted to The Economist. This article is my take on the most important trends and smartest digital media strategies. (more…)

Tags: , , , , , , , , , , ,
Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content, marketing, news, people and culture

No Comments »

10 new ways to think about your media business in 2016

Thursday, January 7th, 2016
Share

So what exactly is a media business supposed to look like in 2016? There has been a continuous evolution over the last few years from words, articles, and products in a defined market, funded by display ads, to a multi-channel, rich content intelligence and information service for a defined audience, funded by subscriptions and lead generation and content marketing solutions.

Which ideas should guide your thinking about how your media business develops? Here’s my top ten for the next year, gathered from some of the more inspiring discussions I have heard over recent months….

(more…)

Tags: , , ,
Posted in advertising, b2b, business strategy, consumer, content, marketing, people and culture

No Comments »

B2B Media Strategies – 12 principles for digital transformation

Friday, December 11th, 2015
Share

How can you transform a traditional B2B print publisher into a digital-first professional information provider? I chaired the B2B Media Strategies event in London on 9 December, where the speakers – from Penton, Bonnier, Centaur and IDG had very impressive stories to tell, shifting the balance of revenues significantly from print to digital.

 

So what have these companies learnt about digital transformation – and how can other B2B publishers apply these lessons? Here’s my take on 12 principles for reinventing your B2B media business. (more…)

Tags: , , , , , ,
Posted in advertising, agile publisher, b2b, business strategy, content, events, marketing

No Comments »

How publishers can side-step ad blockers: 10 ideas

Tuesday, September 8th, 2015
Share

While b2b publishers can charge high prices for premium subscription services, or make money from marketing paid conferences, it’s always been harder for consumer publishers to extract as much cash from their digital audiences.

Most have until now focussed on advertising-funded models, but with the growth of online ad inventory from the likes of Facebook and the resulting collapse in CPMs, that’s no longer enough.  And now the next nail in the consumer advertising coffin is ad blockers – for large publishers this is reducing their available audience quite severely. (more…)

Tags: , , , , , ,
Posted in advertising, agile publisher, business strategy, consumer, content, events, news

1 Comment »

What publishers can learn from global media and internet trends

Wednesday, June 3rd, 2015
Share

Even small publishers should take note of the big shifts in the digital media landscape, as they will affect their business in the next few years.

Respected analyst and forecaster Mary Meeker of KPCB recently published their annual 200 slide report on Internet Trends.  In case you haven’t got around to reading it yet, I’ve picked out the top insights that could affect all publishing businesses.

But let’s start with the Zenith Optimedia consumption forecasts predicting how media behaviour will change worldwide. (more…)

Tags: , , ,
Posted in advertising, agile publisher, b2b, business strategy, commerce, consumer, content

No Comments »

Does Facebook instant articles risk undermining publisher digital model?

Monday, May 18th, 2015
Share

Big online publishers like the Guardian, BBC, the New York Times and National Geographic have recently announced that they will be publishing content directly onto Facebook, so users don’t need to click a link to go to a separate website when a friend shares a headline – they can read the full article within the Facebook mobile app.

Now this seems like quite a small step, solving a user journey problem – having to wait for a second site to load when following a link from a friend.  But could it have longer-term repercussions for the currently accepted publisher model? (more…)

Tags: , , ,
Posted in advertising, agile publisher, b2b, business strategy, consumer, content, marketing, news

1 Comment »

A new commercial model for digital magazines?

Friday, December 5th, 2014
Share

Digital Magazines are gradually evolving from their origins as indie art project, agency showcase, PDF shovelware or vanity publishing to become a viable commercial publishing business.

Accepted, the challenges are still substantial …

  • the high cost of adapting print content to digital
  • the overcrowded and badly indexed App Store
  • the growth of smartphones and fragmentation of platforms and standards
  • the difficulty of persuading advertisers to invest in a complex medium with limited reach….

But there are some pockets of innovation and isolated stories of commercial success, which are worth exploring to identify strategies that could just help the medium to take off. (more…)

Tags: , ,
Posted in advertising, b2b, business strategy, consumer, content, marketing, news

2 Comments »

10 ideas for next generation B2B media

Tuesday, October 28th, 2014
Share

B2B media were first into the digital melting pot, and are now emerging with some inventive new business models.  I picked up some interesting ideas and practical tips from the Business Media Insights conference last week. Here are ten of the best insights from the day – applicable I believe to a wide range of markets… (more…)

Tags: , , , ,
Posted in advertising, b2b, business strategy, content, marketing, news

1 Comment »

How the advertising market is changing forever and why publishers should care

Tuesday, September 23rd, 2014
Share

There’s a revolution going on in global advertising, and its effects will be felt even in formerly protected media niches.  Here are the headlines and also what I think publishers should do about it.

In just a couple of years, online advertising will contribute 27% of total global spend, surpassing print at 20% and getting closer to TV at 39%.  Mobile is fuelling this shift, with consumers in Asia, LatAm and Africa bypassing fixed internet, and accessing the web largely through smartphones.  By 2016 mobile web access will surpass fixed broadband worldwide.

(more…)

Tags: , , , ,
Posted in advertising, b2b, business strategy, consumer

No Comments »

The new rules of mobile publishing: 10 tips on revenue growth

Thursday, August 21st, 2014
Share

Mobile is fast reaching the tipping point of being the preferred way to access digital news, so B2B and consumer publishers need to get to grips fast with how people are reading their publications on tablets and phones.  And maybe more importantly, how they can maximize revenues from expensively created digital editions.

One of the most detailed pieces of research I have seen so far has been put together by Stonewash, who have analysed in detail billions of pieces of anonymous reader data from digital magazines published on their platform to track exactly when, where and how people read mobile content.

There are some surprising findings, challenging our assumptions that digital magazines are read just like their print counterparts.  Here’s the highlights from the research and some tips on how to grow revenues… (more…)

Tags: , , ,
Posted in advertising, b2b, business strategy, consumer, content, marketing

No Comments »

10 ideas for innovating in media and publishing

Monday, June 2nd, 2014
Share

Here’s some smart tips from the shortlist for the 2014 Media Innovation Awards.  As technology drives change in reader behaviour, publishers need to think more broadly about their market and evolve new products and services.  There’s plenty of inspiration on offer from the shortlisted companies – these media businesses are stretching their content and products to find new ways to connect with their audiences.   (more…)

Tags: , , , , , , , , , ,
Posted in advertising, b2b, business strategy, consumer, content, events, marketing

3 Comments »

« Older Entries
  • You are currently browsing the archives for the advertising category.

  • get the latest
    ideas & tips
    first with our

    newsletter

    Subscribe to our
    mailing list

    Is your organisation a....